Search engine optimization is a process used to improve a website or web page’s organic visibility in the search engine results pages. Our team uses combinations of the latest on-page and off-page strategies to produce top results. We customize our services according to a client’s business model & areas of operation. Our experts help your brand to get the desired position on search engines using the right keywords, generating leads for you.
Before starting a webssite audit, we garner a thorough understanding of the business. It helps a lot in getting insight into the current SEO strategy to create the goals for the audit. After determining the goal, we conduct an SEO audit that helps in finding out the weaknesses of your website. Once we have this information, we come up with a strategy that helps you to improve or completely eliminate these drawbacks.
Collecting the right keywords to target is at the heart of SEO effectiveness. We invest time and money into optimizing your website for the major search engines through keywords. Our team follows a process combining Google search data, Google search trends, competitive analysis and user data to choose the initial set of keywords.Subsequently, we take an iterative approach by testing the initial set of SEO keywords through website implementation, data gathering and keyword revisions to get you to the topics that increase website conversions.
It is important to note what the competitors are trying to do and how well they are succeeding. We follow a process of identifying the primary target keywords for the home page and all service/product pages by determining the current Google ranking position of those keywords. After selecting the keywords, we determine the average monthly search volume on Google & the Difficulty (competitiveness) of ranking for those keywords.
On-page SEO contains a variety of fundamental elements such as Meta titles, headings, content organization and internal link structure. Our team of professionals edits your website content without taking away its true essence to make it favorable for search engines. This service also encompasses relevant Meta information to all the website pages, canonical tags, robots.txt management, sitemaps, etc.
Earlier Off-page SEO was all about maximizing the number of backlinks to your site. Today, off-page SEO is more about social networking, favorable business reviews and creating & sharing information. Our team forms a strategy that provides external support to the website in reaching the first page of popular search engines, making sure that your website catches attention.
Website audit is a process of comprehensive analysis of all factors that affects the visibility of a website on search engines. Our team of experts is dedicated to provide fruitful results for SEO website audit that includes technical audit, on-site audit, off-site audit and social audit. This helps to discover weak spots that affect your website that are then made into a detailed report about the current state of your SEO. Our team performs a content audit to analyze the current state of engagement and guide you through the required changes in content strategy that may help you in site performance enhancement.
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